![]() Along with the footage, motion graphics, title animations, and sound effects, you could quite comfortably produce a full video without needing to film anything yourself. One of the ways you can implement the use of B roll into your videos is by using footage from Videvo. Sometimes, even subtle additions such as text overlays or an animated title can be enough eye candy to keep the audience's attention. As you cut back and forth between B roll and the main footage, you're creating the change required to recover the attention meter. If you're talking about a particular camera feature instead of simply discussing it, showing it to your audience while talking about it is far more effective.Īlso, this plays into the point above really well, too. B roll is a great way to do this, and lots of content creators use this method quite effectively in their videos. One of the fundamentals of good storytelling is to show your audience the content instead of telling them what it is. Standing out from other creators and being instantly recognizable by a high production value will surely increase your authority and thus your engagement. If you're able to continue this and hold on to the attention of your audience, you'll have a far better chance of growing your channel. Additionally, templates can also help you build a cohesive identity for your videos with an engaging opening sequence and standardized lower thirds and transitions, to name a few. If you imagine for a moment that every individual watching your content has an attention meter, this meter is continuously being drained. However, as new elements hit the screen, such as a new clip, song, or animation, the attention meter recovers a little. This is why many of the more successful content creators on social media use lots of cuts, graphics, and text in their videos.Įssentially, what this does is continuously renew the hold it has on the audiences' attention. This tells platforms such as YouTube that the content you have produced isn't worth pushing up the ranks because people aren't interested. For the most part, the issue may simply be that the way the content has been edited or produced isn't as engaging.įor example, long static shots have been demonstrated to be less effective in holding the audiences' attention. As people click away from your videos, your average view time will go down. The second issue is that the platform itself may end up limiting your exposure. If you can't hold the attention of your audience, then it's unlikely that they will want to continue watching more of your content. Foremost, this is going to limit your organic growth. If your audience is clicking away from your videos too quickly, then this could hurt in several ways. A major part of this is to do with how long people are viewing your content. Getting the initial click is obviously vital however, retaining your viewer's attention is what will ultimately help build an audience.įor instance, YouTube has put a lot of emphasis on engagement. ![]() If you're producing video content for social media platforms such as Instagram and YouTube, then attention is extremely important. Adding an animated text overlay can add context, making for more interesting content
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